Most of the accessories which were considered luxury items are now becoming basic necessities. Among the most popular accessories today is the wrist watch. Wrist watches today have become an integral part of an individual and are a reflection of his/ her persona. Be it the elite businessman, the stylish working woman or the sporty teen every one likes to flaunt a branded watch on their wrist these days.
With the onset of globalization and liberalization India is on its way to rapid progression. The current scenario seems to be favoring the Indian economy by leaps and bounds. India is an inviting market for top watch brand manufacturers because of its young population, rising disposable incomes of the Indian consumers and the changing perception of the common Indian about his/ her looks.
Today buyers have become extremely brand conscious and selective about the type of watches they wear. The current purchasing patterns show that along with durability buyers are also looking at aesthetic appeal and sophistication. The size of the watch market in India is currently estimated to be about 40 to 45 million pieces annually. The Indian watch market is categorized as organized and unorganized sectors. Since watches are something that people do not change very often the organized sector is responsible for contributing a major share of the sales of the watch market in India.
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India is home to several Top Watch Brands like Timex, Citizen, Titan, and Sonata. These Top Watch Brands in India offer a variety of watches that cater to the different requirements of the consumers. But these brands are home brands which are virtually facing tough competition due to an influx of numerous foreign brands like Movado, Rado, Rolex, Longines, Mont Blanc, and Swatch. Although there is stiff competition in the watch market in India players like Titan and Citizen remain unaffected because of their penetration levels and customer base.
Most of these top watch brands in India are known for their elegant and stylish collections. The top watch brands in India also offer plethora of choices be it for men women or kids. Ranging from leather bands, to metallic, to chronological dials to stone studded ones the top watch manufactures in India offer them all.
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